S1E2 – Affordance

Affordance is one of the Key ingredients to understand in Design.

Affordance, is a word that is thrown around a lot in Design. But what does it actually means, and how do you approach it as a designer?

We don’t see things as they are. We see things as we are! Anaïs Nin? Babylonian Talmud? Immanuel Kant? G. T. W. Patrick? H. M. Tomlinson? Steven Covey? (We do not know who said this)

This episode explains this really difficult topic of what affordances is, and how you should percieve it as a designer. We cover other things like, signifiers, toddlers and their perception of chairs, and a lot of other topics.


Don Normanns Book – The Design of Everyday Things

JJ Gibsons Idea of Affordance – The Ecological Approach to Visual Perception – Chapter 8

Interactiondesign.org article on Affordance

Leave a Reply

Your email address will not be published. Required fields are marked *