S1E11 – Emotional Design

Welcome to our latest episode on Hidden by Design where we will be talking about ‘Emotional Design,’ we dive deep into the magical world of aesthetics and its impact on our creativity and problem-solving abilities.

As Don Norman famously stated, ‘attractive things make people feel good, which in turn makes them think more creatively.’ And who doesn’t want a little more creativity in their lives?

To understand the nuances of emotional design, we embark on a journey through the depths of our mind (and Marins Guitars, hehe). We will cover the Viceral, Behavioural, and Reflective parts of our psyche, as these elements influence us and our actions as humans, often without us even realizing it.

We explore the different dimensions of design and Functional Design, Reliable Design, Usable Design, and finally Emotional Design. Each layer plays a vital role in creating products and experiences that captivate hearts and minds. But it’s emotional design that adds that extra sprinkle of magic, the cherry on top of the design cake.

Why do we strive to create emotional design, you ask? It’s because we’re not just designers; we’re sorcerers of delight, architects of joy. We understand that our creations have the power to elicit smiles, spark inspiration, and tug at heartstrings. And isn’t that what life’s all about? We want to craft experiences that make people feel something, that leave a lasting impression.

So, buckle up and join us as we unravel the concept of emotional design. Get ready to be enchanted by the fusion of aesthetics and functionality, and remember, as designers, we have the power to make the world a happier and more delightful place, one beautifully crafted experience at a time. Let’s spread some design magic, shall we?”

While listening to this episode we mention Episode 8 – Usability and Measuring Design and Episode 3 – The Brain


The Design of Everyday Things, Don Norman (I know, I know.. I said the wrong title in the podcast)

Emotional Design – Love Everyday things, Don Norman

Chriss Hannon Creative wrote this nice article about emotional design

Interaction-Design.org have this nice post about emotinal design

Topal super post about Emotional Design

Another amazing article from uxdesign

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